Anna-Lee Fraser has joined New Zealand Coastal Seafoods in the newly created role of Chief of Sales.

Anna-Lee joins NZS with 17 years’ business development and account management experience in the food and beverage industry. Over the last 5 years, she has led export sales and operations between New Zealand and Asia, managing both branded and private label contracts across China, Hong Kong, Singapore, Vietnam, Cambodia, South Korea and Australia. Doubling as Operations Manager in her previous role, Anna-Lee also brings extensive knowledge of the supply chain, risk and compliance requirements for export products into Asia, which will support her negotiations with new customers and drive efficient communications between sales and operations in the business.

“As we look to expand our distribution partnerships and establish direct supply agreements in both existing and new Asian markets, Anna-Lee brings an abundance of market knowledge and sales strategy that will support us in building and scaling our relationships in China, Hong Kong and a number of other strategic Asian markets.  In line with our plans to expand sales capacity of both our existing product range and new high-value FMCG lines, bringing Anna-Lee on board will add additional knowledge of FMCG product development and export requirements for the Asian consumer.” – CEO, Peter Win.

To contact Anna-Lee for sales enquiries email

This was originally published as an ASX Announcement, which can be found HERE.

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